Description: King of the Crown focuses on the competitive world of beauty pageants, specifically through the lens of pageant coach Cyrus Frakes and his South Carolina-based business, "Gowns and Crowns". The show documents their work preparing contestants for beauty pageants. Each episode features a new client, showcasing their journey through local pageants and highlighting previous titleholders' techniques. The series emphasizes both the outer and inner beauty of the contestants, providing them with tools for personal growth and life lessons.