Description: Janice Dickinson decides to open her own self-titled modeling agency. She works in collaboration with business partner Peter Hamm to handle the affairs of the agency, yet creative differences set them apart. The show begins when Janice holds an open call in her original location, responded by approximately 500 model-wannabes. After hiring 5 amateur models, the location of the agency moves to a bigger area. Janice finds a partner in Peter Hamm, who causes conflicts between her, himself and the subsequent models that get hired.